Overview
In this project, I ventured into the realm of augmented reality (AR) for digital fashion wearables, creating a collection that I published on the DressX platform. My goal was to expand the ways my existing customers could engage with my designs in a new digital format, while also reaching a broader, curious audience.
Challenges
The experience provided valuable insights. While I had limited control over exposure, with the onus being on me to handle marketing, I gained firsthand understanding of the customer experience. Some users expressed confusion about the process and what they would do with their purchase.
My collection as it is featured on the DressX website.
Customer Experience
I was better able to understand user perspectives, via a friend whose prior experience with AR was Pokémon Go and has never set foot in Second Life. Even after I briefly described the DressX interface and linked tutorials, she struggled to grasp the process, which required taking a specific type of photo and then paying for a static digitally-edited image.
This highlighted the need for more intuitive, use-case driven interfaces to clearly communicate the value proposition to newcomers in this emerging market.
I provided her with a comprehensive instructional video (below) detailing the process. However, it's understandable that one might not have the time or immediate motivation to engage with such content, especially without a specific occasion to apply the knowledge.
Results
When I inquired about integrating my designs into DressX's camera app feature which could be used in Zoom meetings for example, I was informed that this avenue was on hold. This shift in focus towards other offerings underscored the evolving landscape of digital fashion and the need to adapt to changing customer priorities.
Despite these challenges, I remain optimistic about the future of digital fashion wearables. I look forward to continuing my collaboration with DressX, monitoring their platform developments to identify opportunities that better align with my vision for high-fidelity, expressive designs.
